Cadillac Dealers Association — California
Where Luxury
Meets Speed
Exclusive Formula One experiences powered by California’s premier Cadillac dealerships.
- THE SOLUTION
Cadillac Enters Formula 1 in 2026
- About us
Driving Luxury Forward
The Cadillac Dealers Association of California unites the state’s finest dealerships to create unforgettable motorsport experiences. We bridge the world of premium automotive luxury with the electrifying energy of Formula One racing.
“From exclusive track-side hospitality to showroom launch events tied to race weekends, CDA delivers experiences that are as refined as the vehicles we represent.”
THE SHIFT:
From Showroom to Destination
THE OLD DEALERSHIP MODEL
- High-pressure sales tactics on the floor
- Inventory-push: 'What's your budget?'
- One-and-done transaction mindset
- Indistinguishable from every competitor
- No community connection or cultural story
- Customers dread the visit -- and delay it
THE DESTINATION DEALER MODEL
- Experience-first: events, community, lifestyle
- Cadillac brand = F1 prestige, power, identity
- Repeat visits driven by culture, not just service
- Unmistakably distinct in every market they serve
- F1 connection creates permanent relevance
- Buyers seek YOU out -- referrals multiply organically
MEMBER DEALERS RACE TO WIN
The Cadillac Dealers Association (CDA) is a private, dealer-built membership organization created to help Cadillac dealers generate incremental sales opportunities by engaging one of the fastest-growing audiences in modern culture: motorsports enthusiasts, fans, and followers. CDA generates qualified sales leads and referrals through activations, content, and experiences in and around motorsports-including Formula 1, GT racing, endurance racing, and related performance culture-then connects those consumers directly to a members-only network of participating local Cadillac dealerships.
Member-Only Lead Generation & Referrals
CDA does not sell vehicles directly. We create demand, and capture intent-then route qualified consumer inquiries to participating dealer members across our network.
Motorsports-Driven Demand Creation
CDA’s programs are designed to turn motorsports attention into dealership traffic and conversations through:
- Performance and motorsports-themed campaigns
- Local-market experiences and dealership activations
- Digital engagement that captures and converts consumer interest into trackable leads.
A Streamlined Digital Shopping Journey
Consumers can research and take next steps online, then transition to a dealer for fulfiliment:
- Compare Cadillac models, trims, and key specifications
- Review inventory and dealer options (where supported)
- Estimate payments and explore non-binding financing scenarios, including pre-qualification options (where available)
THE CDA PLAN:
Three Pillars to Win Your Market
CDA has built a complete activation program that transforms every member dealership into an F1-powered destination. Three
interlocking pillars. One unstoppable market advantage, thousands of tier 1 buyers.
Track Side Weekend
Trackside events are dealership-hosted Formula 1–inspired experiences featuring VIPRace parties, F1 style hospitality, interactive racing/simulator challenges, giveaways,
race broadcast watch parties, and customer test-drives turning motorsports
excitement into new Cadillac sales and service.
Event Activities
Fun, sponsored events
that brings dealers and the
local market together for great
times, good vibes, and new Cadillac connections
TRACK SIDE EXPERIENCE
Is a full dealership race-weekend with watch parties, hospitality, sponsors, and local-market excitement as never before.
DIGITAL GRAND PRIX™
Delivers competitive pro-sim racing fun turning the dealership audience into loyal long-term customers, qualified Cadillac leads and Cadillac buyers.
CARS & COFFEE
Brings together exotics, sports cars, and collector pieces-delivering the community’s enthusiasts, collectors and qualified brand ambassadors
POST-EVENT FOLLOW-UP & F1 LIVE RACE WATCH PARTY
Post-event follow-ups generate hundreds of sales and service leads across local and regional markets-fueling continued excitement and celebration for F1 race enthusiasts, friends & families, Sponsors & local attendees for the end-of-week F1 dealership watch party
F1 SHOWROOM CAR
A full-scale replica Cadillac Formula 1 car on your showroom floor — an instant landmark that no BMW, Mercedes, or Lexus dealer in your region can match or undercut on prestige.
F1 Motorsport Drives Cadillac Sales
CDA is a private dealer-built membership that connects your showroom directly to
the world’s fastest-growing sport — and converts that cultural excitement into
qualified leads and incremental Cadillac sales.
F1-Driven Lead Generation
CDA captures motorsport fans through digital campaigns, events, and social channels — routing purchase-ready buyers directly to your showroom floor.
New & Pre-Owned Sales Programs
F1 campaigns convert enthusiasm into showroom traffic, boosting new model launches and certified pre-owned Cadillac inventory movement
Digital Shopping Journey
Consumers compare trims, explore financing, and review
inventory online — then transition seamlessly to your dealership for fulfillment and delivery.
Brand Authority at Scale
Cadillac’s F1 partnership elevates the brand above every regional competitor. CDA lets your dealership own that narrative locally and permanently.
The Experience
More Than
A Race Weekend
First-Mover Advantage
Early participating dealers secure exclusive local leadership aligned with Cadillac's Formula 1 entry
Measurable Dealer ROI
Transforms F1 brand equity into qualified leads, showroom traffic. and trackable marketing performance
New Revenue Streams
Generates incremental income through events, sponsorships, media, and memberships beyond vehicle sales
What's Included
- Paddock & pit lane access during race weekends
- VIP hospitality suites with champagne service
- Cadillac vehicle showcase and test drive experiences
- Pro-sim racing competition with live leaderboards
- Professional media production package
- Live F1 race broadcast on giant video walls
- Cadillac F1 replica car showroom display
- Post-event lead capture and follow-up suite
- 2026 Activation Calendar
2026 Event Activation Calendar
| QTR | Timming | Event Name | Format | Reach | Primary Goal |
|---|---|---|---|---|---|
|
Q1 |
FEB – MAR |
Season Kick off Gala |
Trackside Party |
200 ~ 400 |
Primary Goal |
|
Q2 |
APR – JUN |
Digital Grand Prix Night |
Digital Grand Prix |
300 – 600 |
Lead Gen + Conversion |
|
Q2 |
May |
Cars & Coffee Invitational |
Cars & Coffee |
150-300 |
Community pipeline |
|
Q3 |
JUL-SEP |
Trackside Weekend |
Trackside Weekend 3 Days |
5,000-8,000 |
F1 Activation |
|
Q3 |
AUG |
Race Watch Party Series |
Trackside Racing 2 Days |
2,600-4,500 |
Retention + Conversion |
|
Q4 |
OCT-NOV |
Championship Finale Event |
Trackside Week 7 Days |
12,400-15,800 |
2027 Member Launch & Renewals |
WHY CADILLAC + F1:
The Perfect Brand Alignment
Cadillac and Formula 1 share the same DNA: power, precision, luxury, and relentless ambition. The CDA dealer partnership brings that alignment to ground level — in every market, every season.
Luxury Retail Outreach
Brand ambassadors engage prospects at high-end retails, restaurants, and lifestyle venues where your target buyer already spends time.
Car Club & Enthusiast Engagement
Direct invitations to local exotic car clubs and motorsport enthusiast groups who actively seek premium brand experiences
Dealer-Level Competitive Edge
No BMW, Mercedes, Lexus or Genesis dealer can match Cadillac’s F1 story. CDA members gain an unfair market advantage that compounds every season the program runs.
A Partnership Built for Dealers
Every CDA program, event, and tool is engineered to generate leads, drive foot traffic, and increase vehicle sales — not just brand awareness.
Drive to Survive Drove Culture
Netflix turned F1 into mainstream lifestyle culture. Cadillac’s entry amplifies that relevance, connecting Cadillac buyers to identity, aspiration, and community.
A Compounding Annual Machine
Each season, the program grows more powerful. Events build community.
Community drives referrals. Referrals become sales. Every year Cadillac races, the
story grows bigge
- BUSINESS CASE
The Program Pays For Itself
Cadillac and Formula 1 share the same DNA: power, precision, luxury, and relentless ambition. The CDA dealer partnership brings that alignment to ground level — in every market, every season.
1,300-2,600
Attendees Per DGP Event
Qualified buyers per event night
10-20%
Lead-to-Sale Rate
Conversion within 90 days
40-80%
Sponsor Cost Offset
Event cost recovery co-brands
$5.8M
Max Annual Gross Profit
6 events × 720 units × $8K margin
- Avg. Cadillac Transaction: $58,000+
- Avg. Gross Margin: $4,000-$8,000
- Min. Host Package: $25,500
One vehicle sale at average margin fully recoups the cost of hosting a single CDA event — every additional sale is pure incremental gross profit.
WHY CADILLAC + F1:
The Perfect Brand Alignment
Cadillac and Formula 1 share the same DNA: power, precision, luxury, and relentless ambition. The CDA dealer partnership brings that alignment to ground level — in every market, every season.
Luxury Retail Outreach
Brand ambassadors engage prospects at high-end retails, restaurants, and
lifestyle venues where your target buyer already spends time.
Car Club & Enthusiast Engagement
Direct invitations to local exotic car clubs and motorsport enthusiast groups who actively seek premium brand experiences
Qualified Buyer Targeting
Direct invitations to existing Cadillac owners, conquest targets, and
$200K+ household income prospects in your DMA
Community Event Presence
Our team attends local events, markets, and high-traffic venues to personally invite qualified guests and create pre-event buzz.
Local Influencer Partnerships
We connect your event with lifestyle media and social influencers who
extend your reach to audience’s traditional ads cannot reach.
- Upcoming
Featured Events
Drive the latest Cadillac V-Series on track and experience the
Season-opening launch event celebrating Cadillac’s entry into Formula One with
An exclusive Cadillac hospitality experience at the heart of the
Nothing Else Captures Attention Like This!
A full-scale replica Cadillac Formula 1 car in your showroom — a landmark that no competitor in any luxury segment in your region can match, copy, or undercut.
- Instant community landmark -- the only one in your market
- Foot traffic from people who come just to see the car
- Creates the definitive Cadillac F1 destination in your region
- Zero BMW, Lexus, Mercedes or Genesis equivalent exists
- Every sale tied to the prestige of the Formula 1 grid
CADILLAC F1 2026 REPLICA IN YOUR SHOWROOM
1 : 1
SCALE
F1
SERIES
2026
SEASON
- Upcoming
Ready To Partner Up?
Partner with CDA and bring the excitement of Formula One to your Cadillac dealership. Exclusive opportunities await.
Email Us
info@cdadigitalmedia.com
Become a Partner
Join 42+ dealerships across California.